Otorapor is the inventor of ‘Premium Car Check-Up and Diagnostic Services’ in Turkey.
Since 2007, OTORAPOR is the first professional, impartial, independent and fully equipped auto appraisal agency of second-hand auto test check-up center in Turkey, which tests and inspects accidents / malfunctions of second hand vehicles with technical devices, equipment and robots and provides detailed auto inspection expertise report.
SLAYT 2 - OUR HISTORY:2007 – www.otorapor.com starts
2011 - First shop opens in Istanbul
2013 – Second shop opens in Istanbul
2014 – Starts franchising
2016 – Reaches up to 25 shops and ILAB Holding acquires 25% of the company.
2017- Reaches 40 shops
2018- Reaches 85 shops
2019- Reaches 115 shops
2020 – Target 140 shops in Turkey, 5 shops in Abroad
SLAYT 3 - HOW OTORAPOR WORKS:
Inspection in OTORAPOR has 2 stages, one is the control of experts and the other one is the testing with machineries.
Otorapor uses its own software program called ‘Mobile Master’. In all steps of the check up, experts record their findings on the program and print out the final report when all sections are completed on the software.
This software also saves all records of previous works from all branches (More than 1.500.000 reports so far) and with the artificial intelligence it manages the data and provides information about chronic malfunctions.
In the second stage, Vehicles are tested with fully equipped OTORAPOR professional test equipment (dynamometer, brake test, suspension test, digital headlamp test, battery test, front cavity test, tire depth meter, paint thickness meter, noise test, OBD diagnose fault finding) from top to bottom as 501 point expertise and a written report is presented to the customer.
SLAYT 4 - THE CONCEPT:
The minimum size for a shop is 100 square meters, available for can entrance and the ceiling should allow the lift to rise minimum 1.7 meter.
Requires minimum 3 employees,
1 for electrical and mechanical control
1 for paint and bodywork control
1 for customer relation and administration work
SLAYT 5- HOW OTORAPOR FRANCHISE MODEL WORKS
Otorapor is expanding through franchising in Turkey and today it has reached to 115 branches in every corner of Turkey. Istanbul alone has more than 40 shops.
Otorapor charges an initial fee and monthly royalty fee from its franchisees and provides below supports.
With initial fee of USD 15.000;
- Helps to choose the right premise
- Prepares the design of the shop
- Helps with procurement of machineries
- Helps with finding employees
- Train the employees and managers
- Provides the ‘Mobile Master’ software program
- Provides access to OTORAPOR ERP System
- Provides pre-opening digital marketing support
- Provides coaching on local marketing
- ongoing digital marketing support
- 7/24 software support
- coaching on performance improvement
- legal advisory
- Design support on whole printed advertising materials
- Social media content support
SLAYT 6 - INVESTMENT & PROFIT PER UNIT SHOP
Approximate Investment Budget:
Initial Franchise Fee: USD 15.000
Machineries: USD 30.000
Construction and design of the shop: USD 20.000
Total Investment: USD 65.000
Approximate Monthly Income Projection:
50 Dollars per car / 14 car per day / 26 working days
Sales: USD 18.200
Rent: USD 1.000
Staff: USD 6.000
Admin Cost: USD 1.500
Royalty: USD 1.650
Other: USD 1.800
Total Cost: USD 11.950
Gross Profit: USD 6.250
SLAYT 7 - HOW TO PROCEED: